CRM In Salesforce

CRM (Customer Relationship Management) is a technology or system that businesses use to manage and improve their relationships with customers. The main goal of CRM is to organize customer information, track all interactions with them, and establish strong, profitable relationships with customers.

With a CRM system, businesses can build strong and long-term relationships with customers, which ultimately promotes customer satisfaction and loyalty.

(a) Better Customer Service: A CRM system stores all interactions and information with the customer, giving the customer service team complete information about each customer.

(b) Increased Sales: CRM software streamlines the sales process, allowing the sales team to better manage leads, close more deals, and strengthen customer relationships.

(a) Operational CRM

(b) Analytical CRM

(c) Collaborative CRM

(d) Strategic CRM