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E-Commerce Platforms

E-Commerce Platforms in Hindi | What is an E-commerce Platform?


  • An e-commerce platform is a digital system or software that gives merchants the facility to sell their products and services online.
  • It is a platform where business owners can digitally establish their store, list their products, accept payments, and deliver orders to customers.
  • This platform saves merchants from the complexities of technology and provides an easy and organized process. Through an e-commerce platform, everyone from small to large businesses can open an online store.
Types of E-commerce Platform in Hindi | Types of E-commerce Platforms:

E-commerce platforms are mainly of three types:

1. Hosted E-commerce Platform:

This platform is cloud-based, where the entire website and data are managed by the service provider. You just have to take a subscription, and the platform itself takes care of the technical setup, security, and updates.

Advantages:

  • Easy setup
  • No need for technical knowledge
  • Quick website creation
  • 24/7 support
Example:
  • Shopify
  • BigCommerce
  • Wix

2. Self-hosted E-commerce Platform:

This platform is for those merchants who want complete control over their store. In this, the software has to be downloaded and hosted. It is flexible, but technical knowledge is necessary for it.

Advantages:

  • Complete freedom of customization
  • 100% control over the platform
  • Option to add different features
Example:

  • Magento
  • WooCommerce (a plugin for WordPress)
  • OpenCart

3. Marketplace:

This platform gives merchants the facility to sell their products in a ready-made market. There is no need to create a separate website in this. Merchants can open their store directly on these marketplaces and list their products.

Advantages:

  • Ready-made customer base
  • Ease of marketing and promotion
  • Simple and fast sales process
Example:
  • Amazon
  • Flipkart
  • eBay
  • Etsy

How to choose an e-commerce platform?

  • Business size: Hosted platforms are suitable for small businesses and self-hosted for large businesses.
  • Budget: If the budget is low, then a marketplace is a good option.
  • Technical knowledge: If there is no technical knowledge, then choose a hosted platform.
  • Long-term goals: If a scalable platform is needed in the future, then self-hosted is better.
  • An e-commerce platform is the most effective way to digitize the world of business.
  • In today's time, opening an online store has become necessary for any business, and these platforms have made it very simple.

In this Chapter

E-Commerce Platforms
E-Commerce | What is E-Commerce?